Monday, November 23, 2020

Digital Marketing Company(SEO , SMO , PPC , Business Leads)

 Digital Marketing-

Optimize your marketing strategies, digital is mandatory. Digital marketing can help you to get to know your audience, learn important data about them, and provide metrics that will give your marketing team credibility.

Why Need Digital Marketing :-

1- Know own Customer
2- Business Reach people
3- Get more traffic .
4- quality Leads.
5- More Sale & inquiry.




1- Search engine optimization (SEO)- Search engine optimization (SEO) is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP). Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for.These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective.When done properly, SEO efforts will put your page at the top of the SERP and bring in more organic traffic.

  • On Page
  • Off Page
On Page SEO-  There are many different technical aspects of a DigiFoc that can be optimized with On Page SEO  and they include:
    • Title tags
    • Headings
    • URL structure
    • Alt text for images
    • Site speed
    • Internal links
    • Meta descriptions
    • Responsiveness
Off Page SEO - Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
    • Content
    • Articles
    • Blogs
    • Bookmarking
    • Video 
    • Social Networking



2-Search engine marketing (SEM)- Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click. When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy.

3-Content marketing- Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.


4-Social Media Marketing (SMM)- social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content .
Which social media platform you will use will depend on the type of audience you want to reach. For example, according to Pew Research, Instagram is best for reaching audiences between the ages of 25 and 29, while those 65+ can be best achieved through Facebook.

  • 5- Pay-per-click advertising (PPC)- Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked.  The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

 Keywords- Keywords lie at the center of PPC, connecting advertisers to users’ search queries.
    • Queries are the actual words that users type into the search box of a search engine in order to find results.
    • Keywords, on the other hand, are what marketers use to target these users by matching their search queries.

Ads - Along with keywords, you need to prepare ads in your campaigns. They typically contain a:

  • Headline
  • URL
  • Description
Budgets & Bids- In order to participate in the auction, advertisers need to decide how much they’re willing to spend on a given keyword. This is done using:
    • Budgets as campaign manager.
    • Bids as product.


  • 6- Affiliate marketing- Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry. They can create content promoting your business or product and share a link to your website. Every time a sale is completed, or a link is clicked, the influencer/affiliate will receive a kickback. 

  • 7- Email marketing - The most important part of this digital marketing channel is that it should provide value to your audience. Offer them exclusives that they would not receive anywhere else, and you can build a mutually beneficial relationship that will increase brand loyalty.



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