Wednesday, December 9, 2020

Website Designing & Development

 Digifoc is committed team for building customer friendly, affordable & reliable solutions which attracts your customer towards your offerings and basic standards. We at the same time use our technical knowhow, domain expertise, & methodology & market experience to provide you best of web development services. We believe that strong web development process is key factor in successful execution of any project.

Some of latest technologies we work upon are:

  •  PHP & its CMS such as WordPress, Magento, etc.

      • Java, jQuery, AJAX

      • SEO Friendly Loading & optimizing

      • Latest HTML5, CSS3

      • Linux

                                                                                 


mobile friendly Web Designs, image conceptualization, eCommerce injected blog designs, web designs, etc. Our aim is to deliver cost effectual web designs to maximize business potential.

  •  Interactive Responsive Designs
  •  Dynamic Wordpress Web Design ,
  •  Responsive, Customized & User Friendly.
  •  Concept Building with Graphics
  •  User Friendly Navigation
  •  SEO Friendly Loading
  •  Browsers Compatible
  • W3C Validations

Thursday, November 26, 2020

E-commerce Service

 E-commerce Services

The online business industry is well established in India. And, everyday some or the other new player is taking a plunge. Though, a major contribution to its growth is provided by e-commerce industry. Even so, not many understand the intricacies involved in e-commerceindustry.

 


e-commerce stands for electronic commerce. Dealing in goods and services through the electronic media and internet is called as E-commerce. E-Commerce or E-business involves carrying on a business with the help of the internet and by using information technology like Electronic Data Interchange (EDI). It relates to a website of a vendor selling or providing services directly from its portal to the customers. They use a digital shopping cart system and allow payment through credit card, debit card or electronic fund transfer payments. The e-commerce industry helps in reducing costs in managing orders while also interacting with a wide range of suppliers and trading partners. It also involves any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.




Concept of E–commerce in Bareilly

 

Multi product E-commerce – Some e-commerce portals provide almost all categories of goods and services under one roof, targeting customers of every possible products and services. Indian e-commerce portals provide products like apparel and accessories for men and women, health and beauty products, books and magazines, computers and peripherals, vehicles, collectibles, software, consumer electronics, household appliances, jewellery, audio/video entertainment goods, gift articles, real estate and services.

 

Single Product E-commerce – Automobiles sector portals providing selling and buying of vehicles including two wheelers, comes under this. Stocks and share market sites, also offers their services through these types of portals, with options for comparisons and research. Other major industries offering their products and services are real estate and travel and tourism.




Types of E-commerce
Business to Business (B2B) – It involves the full spectrum of online business occurring between two organizations, including purchasing and procurement, supplier management, inventory management, channel management, sales activities, payment management, and service and support.
Business to Consumer (B2C) – Business to Consumer E-commerce refers to the exchanges between Business and Consumer. It changes the traditional way of doing business with customer by getting goods from Manufacturer/Retailer to the consumer directly.
Consumer to Consumer (C2C) – Consumer to Consumers involves transactions between and among consumers. These transactions may or may not include a third party involvement.
Consumer to Business (C2B) – Consumer to Business is relatively a new model of commerce and is a reverse of the traditional commerce models. Here, consumers provide services or goods to businesses and create value for the business.
Business to Business to Consumer (B2B2C) – This is a variant of the B2B2C model wherein there is an additional intermediary business to assist the first business transacts with the end consumer.


more information 

contact no- +917599911117

website- https://digifoc.in/

Monday, November 23, 2020

Digital Marketing Company(SEO , SMO , PPC , Business Leads)

 Digital Marketing-

Optimize your marketing strategies, digital is mandatory. Digital marketing can help you to get to know your audience, learn important data about them, and provide metrics that will give your marketing team credibility.

Why Need Digital Marketing :-

1- Know own Customer
2- Business Reach people
3- Get more traffic .
4- quality Leads.
5- More Sale & inquiry.




1- Search engine optimization (SEO)- Search engine optimization (SEO) is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP). Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for.These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective.When done properly, SEO efforts will put your page at the top of the SERP and bring in more organic traffic.

  • On Page
  • Off Page
On Page SEO-  There are many different technical aspects of a DigiFoc that can be optimized with On Page SEO  and they include:
    • Title tags
    • Headings
    • URL structure
    • Alt text for images
    • Site speed
    • Internal links
    • Meta descriptions
    • Responsiveness
Off Page SEO - Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
    • Content
    • Articles
    • Blogs
    • Bookmarking
    • Video 
    • Social Networking



2-Search engine marketing (SEM)- Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click. When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy.

3-Content marketing- Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.


4-Social Media Marketing (SMM)- social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content .
Which social media platform you will use will depend on the type of audience you want to reach. For example, according to Pew Research, Instagram is best for reaching audiences between the ages of 25 and 29, while those 65+ can be best achieved through Facebook.

  • 5- Pay-per-click advertising (PPC)- Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked.  The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

 Keywords- Keywords lie at the center of PPC, connecting advertisers to users’ search queries.
    • Queries are the actual words that users type into the search box of a search engine in order to find results.
    • Keywords, on the other hand, are what marketers use to target these users by matching their search queries.

Ads - Along with keywords, you need to prepare ads in your campaigns. They typically contain a:

  • Headline
  • URL
  • Description
Budgets & Bids- In order to participate in the auction, advertisers need to decide how much they’re willing to spend on a given keyword. This is done using:
    • Budgets as campaign manager.
    • Bids as product.


  • 6- Affiliate marketing- Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry. They can create content promoting your business or product and share a link to your website. Every time a sale is completed, or a link is clicked, the influencer/affiliate will receive a kickback. 

  • 7- Email marketing - The most important part of this digital marketing channel is that it should provide value to your audience. Offer them exclusives that they would not receive anywhere else, and you can build a mutually beneficial relationship that will increase brand loyalty.



Website Designing & Development

 Digifoc is committed team for building customer friendly, affordable & reliable solutions which attracts your customer towards your off...